An example of Colocation vs Cloud for High-Performance Compute (HPC) SEO Firm, Ahrefs, finds cloud to be cost-prohibitive for its high density computing needs. Ahrefs estimates it would cost $400 million over three years if it were to switch from its colocation environment to AWS. In the fast-paced world of technology, where computational demands are escalating, the choice between colocation and cloud infrastructure is pivotal for companies that rely on… Read More

In most cases, data center operators decide where to build data centers based on factors such as the cost of construction in the potential areas, the proximity of the data center to end users, and the types of energy sources available to power a data center in a certain area. One important factor they don’t always think about, however, is how climate change could impact their data center depending on… Read More

As the AI goldrush, spearheaded by technologies like Open AI’s ChatGPT and Google’s Bard, gains momentum, its growing prevalence is driving demand in data centers, with research projecting the generative AI market to reach US$126.5 billion by 2031, expanding at a CAGR of 32% from 2022 to 2031. What’s often overlooked is generative AI’s impact on data center demand – as society integrates such technology more deeply into everyday life,… Read More

Embracing The Cloud The rapid evolution of cloud computing has transformed the way organizations manage their data and infrastructure. With the benefits of scalability, flexibility, and cost efficiency, cloud solutions have become the go-to choice for many businesses. However, as technology advances, data center teams are realizing the value of adopting cloud principles within their on-premises infrastructure. In this article, we will explore how data center teams are embracing the… Read More

As data center rack densities rise and chips get hotter, some are turning to immersion-based, open-tub liquid cooling to beat the heat. In an open-tub scenario, there are two distinct types of coolant – single phase and two-phase – the phase meaning the state the coolant is in at any given moment during the cooling loop. Single-phase coolants will remain in a liquid state while two-phase coolants will change from… Read More

ChatGPT — the web-based AI interface that responds to user questions with often strikingly human written responses — has captured the public imagination since its release by OpenAI in November. Indeed, access to a technology that can instantly create both real estate marketing emails and a biblical verse explaining how to remove a peanut butter sandwich from a VCR seems like a massive leap toward a future envisioned in science fiction novels. While… Read More

Businesses are under great pressure to reduce their impact on the environment — and in every industry, data center power consumption is cause for significant and growing concern. That’s in part because most data centers are not designed for optimal power efficiency. An IDC survey found that the average data center wastes more than $1.4 million each year in electricity. A separate study found that a single server rack can… Read More